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Green Spray Foam

Many buildings constructed within the last decade have already experienced major failures due to water damage and air leakage across the building envelope that caused condensation and mold growth. Now, building scientists are emphasizing the benefits of using effective air barriers for homeowners and trades. Air barriers significantly reduce random air leakage, conserving up to 40 percent of a building's energy loss and improving indoor air quality, when combined with mechanical ventilation. Air barriers also extend the life of a building by minimizing the flow of airborne moisture that can breed condensation, mold growth and decay.

Builders and Contractors Need to Deliver the Green Benefits Consumers Really Want

Icynene recently worked with the National Association of Home Builders' Research Centre (NAHBRC) to assess homebuyer attitudes (consumers actually considering a new home purchase/major renovation) on a variety of green building and insulation issues as well as on the role they perceive home builders are (and should) be playing in educating them on green building options. And, according to the results, nearly half (46 percent) are eager to incorporate green products into their homes, especially if they save them money.

Consumers want green options as they see them delivering energy savings and protecting their investment when building or remodeling
82% of homebuyers say energy efficiency is very important to them
The most important factor to consumers when selecting building materials is its ability to help a home be more durable/last longer (83% say this is very important)
Consumers are pragmatic they consider the ability of a material to improve appearance/design of home as being less important (63% say this is very important to them) than materials that offered more practical benefits, such as moisture control

The green/energy efficient materials homebuyers are most intent on incorporating into their new/remodeled home are those that offer potential energy savings.
Most considered materials are:
Energy efficient windows / doors 84.6%
High performance insulation 72.6%
Energy Star rated products 72.2%

Builders/contractors may think homebuyers do not want to spend more money on upgrades, but homebuyers will invest in upgrades that offer the greatest perceived payback especially energy efficient upgrades:

Homebuyers/remodelers say energy efficient upgrades are worth the investment:
64% of these homebuyers/remodelers are willing to invest $1,000 or more in upgrades that deliver monthly energy savings of up to 50%, nearly 20% will spend $5000 or more to achieve this level of energy savings.
Specifically, consumers are willing to invest money in the following energy efficient upgrades as they were seen as most likely generating a return on initial investment.
1.Energy-efficient windows / doors 32.1%
2.High performance insulation 29.5%
3.High efficiency furnace / cooling system 27.2%

Homebuyers want the best for their homes. These respondents were clear that they expect builders to discuss insulation options with them or to use the most energy-efficient insulation options as standard practice regardless of cost:
51.8% expect a builder /contractor to provide them with a range of insulation options including their installation costs and potential savings offered over time
27.6% expect a builder /contractor to use the most energy-efficient insulation as standard practice regardless of the installed cost
Only 3.8% expect a builder / contractor to use the lowest cost insulation unless they say otherwise
Only 2.6% expect their builder / contractor to use the most well known brand of insulation available in the marketplace

The survey of 529 consumers in the U.S. and Canada was conducted in July 2004 by the National Association of Homebuilders Research Council on behalf of Icynene Inc, maker of The Icynene Insulation System. Respondents included those who intend to purchase a newly-built home worth more than $400,000, those who have incomes of more than $75,000 and who intend to purchase a newly-built home worth less than $400,000 and those who plan on spending more than $10,000 on renovations in the coming year.

Icynene delivers high-performance solutions for efficient building envelopes, thermal comfort and a healthy living environment all of which are integral components of green building and design.



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